Feeder Routes as 'Branded' Service

Srivatsava - 24-MAR-2010

One of the most publisied initivates of the BMTC last year was the intoroduction of the Big10 routes. On some routes, it was just a renaming of the route number, but  it was always useful since it was 'Branded Service'. People anywhere can easily identify a Big-10 bus easily and a lot of people realise the routes that these buses ply on.

Another branding attempt from BMTC has been the 'Big Circle', for buses that ply mainly on the Ring Road. I happened to see a K-series bus on Jayanagar 30th Cross and this has been on Praja before. Vajra, Vayu Vajra and Atal Saarige have also been some other 'branding' attempts by BMTC.

For the two bus days (Feb and March), BMTC had made arrangements to run feeder services in select areas.  Some of these are permanent in nature and not restricted to only a day in a month. There have been other feeder services (FDR1 to FDR-6 for the Uttarahalli/Chikkalsandra/BSK areas being one of the earliest). Why cant these buses be branded in a common way?